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06/23/2011

Don’t Fall Victim to High Pressure Magazine Sellers at Your Door this Summer

Better Business Bureau receives thousands of complaints each year from consumers who have unknowingly purchased multi-year magazine subscriptions. Unscrupulous telemarketers sometimes trick consumers into paying hundreds of dollars for multi-year subscriptions to magazines they don't want or can't afford. BBB warns that deceptive door-to-door magazine sales crews are hitting the pavement and looking to earn a quick buck this summer. Oftentimes, the door knocking presentations are so slick that consumers aren't even aware that they have bought several magazine subscriptions until they receive the bill. In 2011, BBB has already received 662 complaints about door-to-door magazine sellers and dealers, a number that’s well on its way to topping last year’s nearly 1,200 complaints. These high pressure sellers use tactics that can have anyone falling victim. “With the summer months fast approaching, the warm weather is sure to bring an eager group of door knockers from all trades to yo

03/01/2000

FTC - Guidelines for Managers of Telemarketing Enterprises Who Sell Magazine Subscriptions

Guidelines for Managers of Telemarketing Enterprises Who Sell Magazine Subscriptions As the supervisor of a telemarketing sales force, you know that your employees' communications with prospective magazine subscription purchasers must be clear and courteous, and that their sales solicitations must be accurate, truthful, and complete. It makes good business sense — and it's the law.


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